Melissa Perri is the CEO of Produx Labs, a Product Management consultancy, and the author of “Escaping the Build Trap”. She believes the key to creating great products is growing great product leaders. Committed to that mission, she created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. As a consultant, Melissa works with executives worldwide to set up their product organizations, advise on product strategy, and grow product leaders into Chief Product Officers.